Key selling points

Overall

  1. "bring your own identity convenience" trustable federated IdP so users can use the identity they already have so easier to attract and retain users.
  2. higher account security, reduce risk
  3. convenience, ease of use
  4. compliance (e.g., FFIEC)
  5. user-centric control
  6. let us focus on identity so you can focus on your core competencies
  7. easy to deploy
  8. increases revenue because it reduces friction & increases customer satisfaction and loyalty
    1. acquire
    2. retain
    3. checkout

Financial institutions

  1. Users bring their own identity
  2. Login that is both safe and convenient. Users absolutely hate two-factor auth. With OneID you can meet FFIEC requirements without upsetting users.
  3. Customer Account security. Provides near perfect immunity from modern day threats (such as Eurograbber) which protects both your customers and your bank
  4. Internal security: 100% immunity from password file break-ins

Content web sites

  1. eliminate friction: signup, signin, form fill, checkout

  2. a more secure way to login

  3. no username or pwd to remember for every site so easy for user to return to your site w/o friction

  4. no password standards so user can pick a really short pwd if they want without compromising security. Long passwords lead to drop off

  5. if you use a password, it can be of any length... no pwd stds

  6. it is *IMPOSSIBLE* to have an embarrassing pwd file breach like twitter

  7. breaches at other sites can never affect security at your site (they can't use password from another site to log into your site)

Note that:

  • The social space is a world where it's not feasible to require users to add a single extra character to their password, because that results in a 5% drop in signups.  OneID allows users to have a super short password or no password at all.
  • Asking users to confirm their password with a second password entry box, results in a 7% drop in signups. OneID's are created without a password. Passwords are optional.

For a list of key benefits, see: Why I started OneID

OneID documentation guide